One Simple Story

Our adventure started in New York, where a tiny pop-up shop introduced us to the cutest, simplest embroidered sweatshirts. Our youngest son loved them so much that he asked for more—and when we couldn’t find anything similar, we thought, “Why not make them ourselves?”

So in the summer of 2025, we bought a one-needle embroidery machine and jumped right in. One sample turned into ten, then twenty… and before we knew it, we were hooked. After lots of trial and error, we finally created the clean, minimalist style we were dreaming of. We showcased our designs at a local event and were blown away by the response.

And now? We’re just getting started. Expect more clean lines, simple messages, and feel-good designs. Join us on this exciting journey!

— Maria, Mike, Lucas & Marcus